Utbildningsradion has chosen us as the agency for their upcoming play service UR Play 2.0! The assignment includes concept and strategy for creating the next generations UR Play; a visionary and modern educational service containing of audio and video material from UR.
“It feels really exciting working with Apegroup who won the assignment in strong competition with some other really good agencies. For us, it’s key to work with an agency that not only understands what public service really is, but also can help us onwards and upwards with the users new behaviour and their higher expectations from us as a media supplier. We want to continue to be a key player in a time where the quest for knowledge is everywhere, all the time and in every possible context,” says Sara Johannesson, Project Manager at Utbildningsradion.
Utbildningsradion is a part of the Swedish public service along with SVT and Sveriges Radio. UR Play is Sweden’s most knowledge packed play service with over 2500 shows on everything ranging from history to mathematics and language.
We are truly excited about bringing home this prestigious assignment! Let’s go!
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